About Air India Brand
Logo
The Air India logo features a red swan (symbolising flight) with spokes in orange placed inside. The wheel is inspired by the Ashoka Chakra - depicting the wheel of righteous duty, which also features in the Indian Flag and underlines the deep-rooted connect
to India’s cultural heritage.
Mascot -The Maharajah
"We call him a Maharajah for want of a better description. But his blood isn't blue. He may look like royalty, but he isn't royal,” said Bobby Kooka, the man behind Air India’s evergreen Maharajah mascot.
From his first appearance in 1946, Maharajah had made his mark. Created by the then Commercial Director, Air India, Bobby Kooka and Umesh Rao, artist with JWT Ltd., Mumbai, the Maharajah began as a rich Indian potentate, symbolizing graciousness
and class. His creators gave him a distinctive personality with his moustache, the striped turban, his aquiline nose and closed eyes.
The affable and adaptable Maharajah grew over the years taking Air India's promotional messages across the world. His antics, expressions, puns have played a key role to promote Air India’s brand and its services. With his unique style, wit
& warmth - Maharajah is a very real person. He is a friend to every Air India passenger - reaching out with his inimitable grin to the farthest corners of the world.
