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The Air India Brand


""The logo of Air India is a red coloured flying swan with the'Konark Chakra' in orange, placed inside it. The flying swan hasbeen morphed from Air India's characteristic logo, 'The Centaur',whereas the 'Konark Chakra' is reminiscent of Indian Airlines logo".

The logo features prominently on the tail of the aircraft. While theaircraft is ivory in colour, the base retains the red streak of AirIndia. Running parallel to each other are the orange and red speedlines from front door to the rear door, subtly signifying theindividual identities merged into one. The brand name 'Air India'runs across the tail of the aircraft.

The Maharajah

Maharaja'We call him a Maharajah for want of a better description. But hisblood isn't blue. He may look like royalty, but he isn't royal.' Theseare the words of Bobby Kooka, the man who conceived theMaharajah.

This now familiar lovable figure first made his appearance in AirIndia way back in 1946, when Bobby Kooka as Air India'sCommercial Director and Umesh Rao, an artist with J.WalterThompson Ltd., Mumbai, together created the Maharajah.

MaharajaThe Maharajah began merely as a rich Indian potentate,symbolizing graciousness and high living. And somewhere alongthe line his creators gave him a distinctive personality: his outsizedmoustache, the striped turban and his aquiline nose.

What began as an attempt as a design for an inflight memo padgrew to take Air India's sales and promotional messages tomillions of travellers across the world. Today, this evergreen,amiable Maharajah of Air India has become a world figure over theyears.

MaharajaHe is one of the most recognizable mascots around the world. Hisantics, his expressions, his puns have allowed Air India to promoteits services with a unique panache and an unmatched sense ofsubtle humour. In fact he has won numerous national andinternational awards for Air India for humour and originality inpublicity.

To millions of travellers, the Maharajah with his inimitable style,charm and wit is a very real person. He is almost like a friend toevery Air India traveller. A friend who reaches out with warmth andhospitality, even to the farthest corners of the world.

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